Your content should have a purpose to inform, educate, entertain, and engage with your audience. Your content should provide them with free value that they want to consume and that relates directly to your product or service.
Evolve Media DONE FOR YOU SERVICES
Evolve Media is a digital marketing agency owned by Ian Smith. Ian and his team create and distribute video content and written content in the form of sales funnels, landing pages, Facebook Ads, Facebook Messenger bots, and email marketing.
Our team is made up of experts who know exactly what it takes to build trust, credibility, and familiarity with audiences online, and our expertise lies in developing content funnels that get results and turn cold online traffic into qualified leads and loyal customers.
We've spent millions over the past few years with Facebook Ads and have also generated millions in revenue—not only for our clients but for our equity owned ventures too..
MEET IAN SMITH
Ian Smith is a well-known Social Media marketing expert. He specializes in Messenger marketing, Facebook advertising, and building out the overall customer journey for any eCommerce or brick-and-mortar business that's trying to grow their presence online.
Ian has managed Facebook ad campaigns spending over $2 million in less than two years. He has built 6 and 7 figure businesses, and Ian has helped his clients and equity-owned businesses sell more than $5 million in revenue last year.
Ian is also the owner of Evolve Media and the founder of the Free Boss Lifestyle brand. He has grown the Free Boss Lifestyle community to 5,000+ members and counting. In this community, Ian teaches an online course that includes proven copywriting techniques, ClickFunnels strategies, Facebook Ads best practices, and more. You can join today by clicking here now.
WHY CONTENT MARKETING
It Builds Trust
It Shortens Sales Cycles
By educating your audience before they buy, you're able to move them through the sales cycle much quicker because your content is doing the heavy lifting of your sales team and customer service staff. You're able to address false beliefs and overcome objections in a shorter amount of time.
It Establishes Credibility
Sharing content allows you to build brand equity, incorporate some social proof and testimonials, A+ reviews, stats and facts about your business, your expertise and knowledge, and the features and benefits of what your company has to offer. It also gives you the opportunity to stand out from your competitors and be memorable for the time when they're ready to buy.
It Keeps Costs Down
Getting your content out there and having a strong follow-up process gives you more opportunities for touchpoints and can provide you with great data for retargeting. You will also see a lower CPC, CPL, and CPA because of the soft sell approach and warm introduction of your brand that comes with the sharing of free, valuable content.
It Results in Long-Term Customers
When you spend time warming up your audience with helpful content, you're much more likely to build your list of long-lasting customers as opposed to the one-time purchasers. Even though impulse buyers are great to have, they shouldn't be your priority. Loyal customers keep your CPA down because of their repeat purchases.
WHAT WE DO
Our blogs and news articles are written with a purpose. That purpose is to generate leads and sales by creating content that's informative, educational, entertaining, engaging and highly shareable across all platforms to drive your audience's action.
Converting blogs and podcasts into videos that get thousands of views is something we excel at.
By converting blogs into scripts, then scripts into voice over recordings, we're able to use these recordings in videos which take the content to the next level and make it more impactful.
ClickFunnels & Shopify
Creating landing pages that convert cold traffic into leads and customers is our strong point. ClickFunnels is no doubt the best way to take prospects through the customer journey. The platform is mobile responsive, user-friendly, efficient, and has fast page load times! When selling multiple physical products online, ClickFunnels is not usually the best solution. When you couple Shopify with ClickFunnels though, you're able to house your various products on your Shopify website and run promotions and flighted campaigns using ClickFunnels for low cost conversions. Plus this is a great way to distribute your content.
From setting up your growth tools to launching full out Facebook Messenger bot campaigns and running Facebook Ads to them, we do it all. And we do it using ManyChat PRO—a user-friendly chatbot builder with an easy-to-use interface to broadcast and automate how you communicate 1-on-1 with your Messenger subscribers.
This is by far the best performing platform for distributing content. At reasonable prices, we're able to reach thousands of people who are most likely to consume the content, click through to landing pages, and eventually convert into clients/customers.
When promoting your business online, Facebook Ads is one of the best ways to do it. By targeting and split testing, we're able to see the data, find your customers at a low cost, and refine your ads to get the results you need.
The engagement, open, and click through rates that we get via FB Messenger marketing is unlike any other platform that we ever used. This is why we've made a huge push into making this one of our main focuses for our clients.
Using platforms like Instagram, YouTube, Facebook, and Twitter for organic reach, we're able to get our client's content in front of the people we need to in order to position the brand as best as possible and at a lower CPA.
Communicating with your audience via email is still very widely accepted and is a great tool for complementing and supplementing your Messenger marketing efforts so you can grow your outreach and stay top of mind by reaching your customers on multiple platforms.
Using ClickFunnels, we're able to create sales funnels with one to multiple product pages, split test copy and creative, include up-sells and down-sells, tripwires, and more, to see what works best to convert your audience into buyers more quickly and at a lower cost. ClickFunnels provides the best user experience and is easy to work with when testing and having to make changes on the fly. For a FREE ClickFunnels Trial, click here.
Have questions or rather hire an expert than do it yourself?
OUR services include:
Facebook Messenger Marketing
Sales Funnels & Landing Pages
Content Creation & Distribution