• Demo: Women 25-64
• Overall Goal: Increase Amazon sales, track Amazon conversions, boost Amazon rankings, retarget buyers to encourage repeat buying, grow Messenger subscriber list and Facebook group of potential buyers, generate sales from email campaigns, post relevant content on social media.
• Strategy: Shot professional product photos, designed Facebook ad images using new photo assets, ran TOF campaigns using instant experience canvas ads and used copy that focused on product benefits. Ran retargeting campaigns pushing one-time use promo codes to Amazon using super URLs to improve rankings for Amazon listings while increasing sales and number of reviews. Launched giveaway campaigns using Facebook to Messenger ads, targeted lookalike audiences of buyers and fans, announced giveaway winners in Facebook group, and drove email and Mess subscribers to that group. Sent weekly email blast and Messenger broadcast to stay top of mind and share more valuable information with customers.
• Platforms: Amazon, Shopify, Facebook Ads, Messenger, Email Marketing
• Average Monthly Spend: $10,000
• Results: 5.6X ROAS
• Additional Assets: 12,700 ManyChat subscribers, 11,500 additional email subscribers, 7,680 engaged Facebook Group members, creative assets and graphics, high converting email templates, retargeting and lookalike audiences, active social media accounts, highly ranked Amazon listings and super URLs.