How To Structure Your YouTube or Facebook Video Ad Script
If you want more people to consume your video content on Facebook, Instagram, and YouTube, then you’re in luck! I’m about to give you the perfect formula for creating videos.
By the end of this article, you’ll know the exact way to outline your videos to get more views, engagement, followers, and overall people taking action after watching your videos.
This is the same exact formula I use for my YouTube videos which get about a 77 percent view-through rate on average when I run them as skippable YouTube video ads.
The first step in the formula is a pattern interrupt. Make sure to set this up within the first couple seconds of the video. The goal of a pattern interrupt is to keep users from scrolling past your video and prevent them from skipping your YouTube videos.
You’re really trying to do something to grab their attention, such as waving, having fast movement, walking with your camera so it shows your point of view, having a camera angle that’s out of the ordinary, etc.
Anything that’s unusual and creative will help grab your audience’s attention and differentiate yours from the content they usually see while scrolling on YouTube.
Hook (Remember the acronym H.O.T. for the next three tips)
Right after the pattern interrupt, for the next 15 to 30 seconds, you need to include your hook. An important acronym to remember is H.O.T., which is hook, outcome, and testimonial.
During this time, you, of course, want to grab the audience’s attention by saying something intriguing that will pique their curiosity, qualify them, and ensure to them that they’re in the right place.
For example, your hook could be… If you run a Shopify business and struggle with not being able to convert your traffic into customers, then keep watching this video.
The hook is your chance to call them out and tell them what you’re about to cover in the video.
In the next 15 to 30 seconds, you’ll go more in depth about what they’re going to learn from the video — you need to briefly summarize the information you’ll cover here.
For example… By the end of this video, you’ll know exactly how to create a Facebook ad that will subscribe people into your Messenger bot.
Once again, this step needs to happen in the next 15 to 30 seconds.
For the testimonial, you’ll want to dish out social proof, a case study, or proof in general that supports your claims and the information you’re sharing. You need to relay to your audience that what you’re about to teach them … actually works.
Even better, show them a screenshot that proves what you’ve experienced with your business, such as the results of your marketing efforts for your client.
This step is a great way to build credibility and trust and will help people view you as an expert.
Ask For Engagement
This step will really help you get more views and place your video higher in the search results.
You’ll want to ask your audience to leave a question in the comments below or tell them to type a particular keyword to see if they made it to a certain part of your video. You’ll also want to tell them to like or dislike the video because even disliking is engagement. Lastly, you’ll want to ask them to subscribe or follow your social platform.
Asking for engagement is a great strategy whether you’re running an ad or organic piece of content because getting engagement on your ads tends to increase the performance of the ads, especially on Facebook and Instagram.
Body Content: What They Came For
This is the meat of your content piece — the main course.
You really want to over deliver on the information you give to your audience. You want to give them bonuses and as much detail as possible to really make your video valuable to them.
This means researching and planning your video content while being concise and to the point.
Text graphics that you add in editing or something your audience can read and see will also help to make it more engaging, not to mention people learn differently so having text in a video will help viewers retain information and make it even more helpful.
Have Call To Actions
Whether it’s to like the page, follow on social media, or drive people to your website to get them to opt into your free webinar, a call to action (CTA) is invaluable.
I recommend using a CTA that gives the viewer something for free because it’s a lot easier to incentivize someone to take action when they’re getting something they don’t have to pay for.
Ending The Video
Lastly, you have to end the video but there’s a right way to do it.
I recommend wrapping up your video with a summary of the key takeaways and ask again for engagement whether it’s likes, comments, subscribes, follows, etc. You want to remind your audience of your CTA or free offer and mention your website again.
You can also tell your viewers to check out your other videos or single out a piece of content that relates to the current video such as the second video in a series. This will get them to watch your other videos and establish a relationship with you while building trust, credibility, and familiarity.
If you found value in this video script how-to, we would love to help you more! Book a call with me anytime if you're not the do-it-yourself type, or click HERE to check out more of these DIY strategies when you join my 100% FREE digital marketing course called The Free Boss Lifestyle Course!