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How To Shorten Your Sales Cycle By Using Content In Your Sales Funnel

If you want to shorten your sales cycle, implementing content marketing is a guaranteed way to do so. Content Marketing is the creation and distribution of educational, engaging, and persuasive content, like videos, blogs, or infographics. 


Are you interested in growing your brand's presence online and getting more customers who make repeat purchases with your business over the long term? 


If so, using content inside your sales funnel will accomplish this in these four ways.

Content Marketing Saves Valuable Time

The Content Marketing Institute reports that 77% of shoppers watch videos and read blogs on a daily basis, and your customers are definitely among them. Sharing important information here eliminates long conversations from meetings and calls with clients later, so both of you can make the sale faster. 


Your time is valuable, and so is your customers. They want to be able to learn about your product or service in an inviting way that isn't too pushy or salesy. Information about your product should be easily digestible and should quickly address the pain points that they're dealing with. 


You can drastically shorten your sales cycle by using videos and blog posts clearly answering the frequently asked questions that your customers have, like how the product works, money-back guarantee, ease of use, speed of results, and social proof. 

Content Marketing Helps You Stand Out

People are bombarded with thousands of ads every day. When you produce high-value, helpful, and engaging content, you stand out from the crowd. What are your competitors doing? Odds are they are just going straight for the sale by using discounts, instead of trying to build a relationship with the customers first. The truth is, content marketing makes you stand out by providing value—proving you can help them by actually helping them first, and building reciprocity.

This makes the prospect feels in-debt to you and feels like they need to buy from you in order to pay you back for all the value you've already delivered.  


Your blog posts are informational, your tips are helpful, and your team is regularly available on social media for authentic conversation. Clearly, you’ll have more presence and authority in your field if you’re using content marketing.   

Content Marketing Establishes You As An Authority In Your Field

Your blog posts are informational, your tips are helpful, and your team is regularly available on social media for authentic conversation. Clearly, you’ll have more presence and authority in your field if you’re using content marketing.

Producing consistent high-value content helps your business gain trust, and become the obvious choice for your clients. This is especially important if your products are listed at a higher price point than your competitors. 


Potential customers will have a lot of questions about quality and why your product is the best choice for them. 


Let your content save you time and speak for you instead!  

Content Marketing Is Convincing

Eliminate the persuasive conversations and product comparisons by using content marketing to convince your clients you are better than the competition... all before the sales cycle even begins. 


Content marketing helps convince people faster that they need to act now, and that you’re the best option to solve their problem. In fact, the Content Marketing Institute reports that “after reading recommendations on a blog, 61% of U.S. online consumers made a purchase.” By making videos and blog posts clearly showing how you can provide the benefits they’ve been looking for, they come to you prepared to buy. 


Time is money, and businesses that save time by shortening their sales cycles with content marketing see long term financial benefits.


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