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How To Bold And Italicize Your Font In Facebook, Messenger, And Email

Every online marketer and advertiser wants to know...

How do I make my message stand out? 

How do I get people to read my content?

I have the perfect trick, and it’s one that you can use not only on Facebook for ads and posts, but also for your email marketing AND Messenger campaigns!  

Today, I’m talking about formatting the font of your copy and headlines to grab the attention of your audience across Facebook, ManyChat for Messenger, and in your email blasts. 

Doing so will help you increase the performance of your organic Facebook posts, ads, Messenger broadcasts, and definitely your email open and click rates.

Because emojis are so popular now, we can no longer rely on them to help our messages stand out. 

Give This New Strategy A Shot. 


Start by visiting the Unicode Text Converter website:

Then decide what areas of your copy you want to re-format. In the text bar on the Unicode Text Converter website, type in or copy and paste your copy that you want to format.

Click “Show” and then choose the format you like best.

Copy and paste the new formatted copy into your Facebook ad, ManyChat message, or your email message or subject line—wherever you want it.

Make sure to always preview your message before you schedule, send or publish! Try split testing between using the Unicode Text Converter and not using it! Let me know what you think and feel free to share the results!   

BONUS: New Facebook Ads Tip. 

When it comes to Facebook ads, I’m always looking for ways to optimize and test things to get the best results faster.

Hence, my new “5 • 5 • 5” retargeting strategy.

If you have a Facebook page that has gotten some legitimate traffic, you can do this. If not, try driving people to your page by setting up demographic and interest-based audiences to get build up those custom audiences. Then try this strategy. 

About the 5 • 5 • 5 Strategy.


Start by creating a custom audience of people who have engaged with your page in the last 5 days only.

At the ad set level, set the budget to spend $5 a day. If you get a lot of traffic and you have a large audience, you’ll want to increase that spend.

At the ad level, set up 5 different ads to show your audience a variety of different ads and content. That means testing multiple videos, images, and copy.

This strategy will help you build trust, credibility, and familiarity, and get people to opt in or become customers. Sharing a variety of content will also ensure that you don’t annoy potential and current buyers.  

Give these tips a try, and let me know what you think. In fact, if you want to set up a call to chat about other online marketing ideas for your business, click here to schedule it now. I look forward to speaking with you!


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