How Amazon Sellers Can Retarget Customers With Facebook Ads
If you’re an Amazon seller and aren’t capturing your customer data, then you’re missing out on a massive opportunity.
In case you didn’t know, you can link your Amazon seller account with your Facebook ad account using a software called ZonHero. ZonHero collects your Amazon customer data and pushes it to your Facebook ad account so you can retarget your customers with Facebook ads.
Once ZonHero is linked with Facebook, it will show up in the offline conversion section of your ads manager, as well as in your pixel data section so you can create custom audiences from it.
Imagine being able to retarget your Amazon customers with a Facebook ad that shows them a different product than what they originally purchased. Or if you offer consumable products, imagine being able to reach your customers and remind them to buy from you again.
Whether you want to ask customers to consider buying again, cross-sell them a completely different product, or incentivize them for reviews, ZonHero makes this all possible.
Setting up your ZonHero account is extremely easy—it only takes a couple of minutes and we can help you out throughout the entire process. All we need is access to your Amazon seller account and Facebook ad account.
Watch the video above as I take you inside two ad accounts that use ZonHero to track conversions. This will help give you a better idea of what to expect once you’re in the dashboard and how the data, for example, will look inside your Facebook ad account.
ZonHero will track your Amazon purchases for you and tie them back to your Facebook ad and those who have seen it. If you’re running Facebook ads with the goal of increasing sales, you’ll want to know which ad resulted in a purchase and which didn’t, and ZonHero does it all.
This new software also puts your Amazon customer data into a Facebook custom audience which allows you to retarget your actual Amazon customers and promote anything you want—new product releases, improvements to products, tips and how-to’s for using your products, etc.
When you’re running your conversion campaigns inside Facebook, you can choose ZonHero as your conversion optimization event. Then when a purchase happens on Amazon, Facebook can optimize on that data to help your ads run better using your Amazon purchase as the actual conversion event that it’s optimizing for.
If ZonHero is the software you’ve been waiting for to really scale your Amazon sales, sign up for ZonHero here! You can also book a call with me anytime if you're not the do-it-yourself type, or click HERE to check out more of these DIY strategies when you join my 100% FREE digital marketing course called The Free Boss Lifestyle Course!