Email Overload & The Secret to Standing Out Among Competitors
Think about all of the emails you get every day. Do you actually take the time to open each one, especially those emails that come from businesses and aren’t personal?
The average open rate for emails sent in the U.S. is only 34%, according to lifewire.com.
So what happens to the rest of those emails?
There’s a good chance they get deleted as a group, never to be opened!
On average, people get 140 emails a day, so standing out among those 140 emails is going to be tough.
No matter how helpful the information in your email may have been, it’s difficult to convey that in a short subject line among hundreds others.
So how do you stand out?
The answer is to start incorporating Facebook Messenger marketing into your online strategy...and fast, if you want to stand out among the competition.
Not to say you shouldn’t continue emailing your contacts regularly. You should do both to stay top of mind!
Why Facebook Messenger?
Email Is Saturated
Right now fewer companies are using Facebook Messenger to reach their audience compared to those using email. There are two billion Facebook messages exchanged every day versus 281 billion emails, according to thinkgrowth.com.
To learn how you can implement Messenger marketing to achieve your business goals, click here to schedule a call with us.
Messenger Is More Personal
Think about Facebook Messenger as having a real conversation with someone versus you just talking at someone and hoping that they’re taking in what you’re telling them.
Messenger Engagement Rates Are Better
Using Messenger, you can expect to get open rates of 90-100% with common click rates between 30 and 60%. Messenger allows you to qualify the subscriber and be very specific in what you’re sending.
Messages Are Well Received
According to the Direct Marketing Association, 44% of consumers would rather receive product details and other marketing messages through text compared to any other channel.
If you shy away from Facebook Messenger because you think it’s difficult to use, consider this. It actually takes less time than an email to set up. It’s a low maintenance way to reach customers with a better return rate. Plus, you can be more conversational. Use emojis, GIFs, and even sprinkle in a video every now and again.
Change it up to keep people locked in. To attract more customers, keep the message light, casual and conversation, but to the point. If you overthink it and are too stuffy, your messages won’t connect with people and they’ll end up in the same place with all of those unread emails.
How To Start Using Messenger
Everyone loves to get something for free, right? Start there. Consider a giveaway campaign or offer a free digital download via Facebook ads to grow your Messenger sublist.
Next, look at your latest email campaign and adapt it for Messenger. Cut it down, make it more personal, and keep it simple!
If you’re ready to start using Facebook Messenger to grow your business online, click here to book a call with us. We’ll help you figure out the best Messenger marketing strategy to stand out and get results!