10 Reasons Your Business Can’t Survive Without Content Marketing
Content marketing has been proven by the world's leading brands to be the most essential, practical, and profitable forms of marketing that your company or marketing team can implement to engage and retain qualified leads and customers.
In this article, we’ll take you through the top 10 reasons why you should integrate a content marketing strategy of your own and why it’s the most efficient way to develop powerful business relationships and increase sales for your business.
1. Content Marketing Works Incredibly Well For Any Industry, Product Or Service
From small businesses and entrepreneurs, to large corporations, any one of these can leverage content marketing to grow and solidify its brand, thus having a positive effect on sales and the end goal.
Once you recognize the opportunity and you know who your target audience is, you have what you need to jump start your content development strategy.
2. It Establishes Brand Awareness And Recognition
There are folks out there who are a great fit for investing in your products or services, but they just haven’t seen or heard of your brand. By developing and distributing relevant content that’s educational, informative, inspirational, and entertaining content in the form of blogs, videos, landing pages, and infographics, you will position your brand as an authority that is knowledgeable about the topic and is an expert in the field.
The content will provide value for your target audience to engage these leads and help build that brand awareness you wouldn’t get otherwise.
3. Content Marketing Builds Familiarity, Credibility And Trust
It is by far the most effective way to nurture current and potential customer relationships.
As you continue to provide value to them through quality content, you are helping your customers solve the common challenges that they face which in turn encourages them to trust your advice and look to you for guidance when they need it the most.
4. Content Marketing Counts As Touchpoints
We’ve all heard it before. In order to acquire a customer, we need them to engage with our brand 7 times first! Well, valuable content is the perfect way to make those touchpoints happen, and very quickly.
Each individual touchpoint is a visual and/or message that literally "touches" the customer and makes them feel a certain way.
Collectively, touchpoints create the customer experience.
So, with every blog or social post, educational video, or email they receive from you, your lead or prospect becomes closer and closer to being your actual customer. And at a fraction of the cost compared to traditional forms of advertising!
5. It Helps With Overcoming Objections
Content Marketing allows you to give away free information that’s helpful to your audience and proves your services can help them by actually helping them first through free content.
Helping a potential customer before they buy automatically begins to eliminate those common objections one by one and reduces the chances of them having buyers remorse.
This way of going above and beyond also makes people feel like they owe you something or have the need to reciprocate. We all know that being generous in the beginning of any relationship wins the other person over and convinces them you’re good for it.
6. It Shortens Your Sales Cycle
Sharable content in the form of videos, blogs and infographics help to answer FAQs up front without taking too much time from your sales team to close contracts.
Content that is being shared on an regular basis and that is easy to find on your website gives prospects most of what they need to know before the final stage of the buying process.
It also helps to break false beliefs or concerns they might have as they recognize a need for your company’s services.
By eliminating those common objections up front through informative content, you can avoid misusing your sales reps for what can often end up turning into a 30 minute customer service call.
7. Content Marketing Is Shareable
When you create an invaluable piece of content that really helps people accomplish their goal or a difficult task, they are most likely going to share it with their friends because they know it will help them too. Plus, that feel-good feeling they’ll get once they’ve completed that task will make them want to share that experience and productivity.
Third-party referrals and personal recommendations are the fastest, easiest and most inexpensive ways to scale your business, and content creation is the key to increasing those references.
8. Content Marketing Gives You A Great Reason To Follow Up
Too many companies keep their marketing and sales separated into two teams. “This silo mentality results in a huge lost opportunity for these businesses — upwards of 10% or more revenue annually,” according to IDC as compiled by HubSpot.
Believe it or not, just keeping "in touch" with your leads, prospects and customers builds trust now that leads to sales later. Content marketing also gives your sales and customer service reps a reason to follow up.
Whether it’s complimenting a customer on a business accomplishment you saw on their website, sending them a relevant article you found or wrote, commenting on their social media or blog content, or sharing something new that worked for your company that could also work for them, all of these are surefire ways to connect with that warm lead on a regular basis in a genuine way that counts as touchpoints to the sale!
9. Content Marketing Leads To Volume And Price Increases
As you increase your brand’s visibility through content distribution, more and more people will become familiar with your brand and your demand will likely increase as a result. This kind of growth allows you to scale by either increasing your price or volume of sales.
When the content you’re creating is relevant and targeted, it builds trust and a need in the customer’s mind, thus increasing demand of your products or services and creating that room for pricing expansion.
10. Content Marketing Is Reusable
Last but certainly not least, this quality content that you develop over time is an asset library for your business and can be reused. They should shed light on why your company is the best in the industry, support its key selling points, and highlight your products and services. These assets can be recycled over many years and should be used regularly to aid in your sales cycle and in building relationships with prospects throughout the life of your business.
By implementing a content creation and distribution strategy into your overall marketing plan, you'll find that a lot of the guessing games that come with a shotgun marketing approach start go away.
Putting valuable content out there that pertains directly to your industry and the products and services you're selling allows you to reach qualified leads, build credibility and trust with them, and turn them into customers—and much more efficiently than ever before.
Want to learn more about ManyChat and Messenger Marketing? Click here now to get a FREE Cheat Sheet where you'll learn the 11 Crucial Features Your Messenger Bot MUST HAVE!